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PS Vietnam 2009 / HVACR Vietnam 2009 have been awarded the IMAP (International Marketing Activities Programme) Government Subsidy.
Eligible Exhibiting companies will enjoy up to 50% subsidy under the IMAP scheme, approved by IE Singapore. To venture into Vietnam’s enormous market! Please click here to download the Trade Fair Registration Kit!
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Integrated Marketing Communications Campaign |
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PS Vietnam 2009 implements an integrated marketing communications campaign across Vietnam and throughout the South East Asia region, dynamically promoting the show adopting all marketing medium to attract quality attendance.
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Advertising
Press coverage and advertising in both trade and associations magazines at an international level, closely reinforced by local and international press advertisements and industrial web providers
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Direct Mail
An extensive direct mail campaign promotes the show to buyers, decision makers and industry professionals in the region. Targeted at leading buyers and specifiers, a comprehensive direct mail campaign is conducted at least 3 months prior to the show. Invitations are also sent to supporting associations and publications
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Email
A database of the industry professionals and emails are sent promoting the show both locally and internationally to encourage visitors to the show
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Fax
The PS Vietnam 2009 database is regularly contacted through a series of fax broadcasts
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Press / Media Relations
Regular press releases and media announcements are dispatched to a comprehensive in-house press database, free listing in the show directory and event supplements carried by supporting associations and media partners
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Website
The bilingual website is updated regularly with the latest show news, features, activities, industry developments and market opportunities
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